A self confident and determined graduate of Kraków’s AWF, fitness instructor and individual coach, Reebok ambassaror, vice champion of Poland and bronze medalist at fitness European Championships. At her trainings, she tries to inspire participants with smile, energy and positive thinking. She claims success needs years in the making and effects come as a result of systematic work. In 2014, Milena was chosen from a group of hundreds of candidates to become coach of the year by Shape magazine.
About the project
We started cooperation with Milena soon after she became on of the most recognizable fitness instructors in Poland. Her achievements led the way to create her own identification, together with opening her own fitness club in Kraków. We started our work from drawing up the logo. Our main assumption was that it should be comprised only from the letter M, so that it is a glyph. We analyzed a number of logos designed based on a single character and soon were able to come up with an especially clear and dynamic sign, working great even in the smallest of sizes. Below you can see the evolution of the logo.
Photos included in the project by Weronika Kuźma (Wuka Studio) & Marcin Klaban (Marquard Media Polska).
Social media graphics