Milena Matura

A self confident and determined graduate of Kraków’s AWF, fitness instructor and individual coach, Reebok ambassaror, vice champion of Poland and bronze medalist at fitness European Championships. At her trainings, she tries to inspire participants with smile, energy and positive thinking. She claims success needs years in the making and effects come as a result of systematic work. In 2014, Milena was chosen from a group of hundreds of candidates to become coach of the year by Shape magazine.

About the project

We started cooperation with Milena soon after she became on of the most recognizable fitness instructors in Poland. Her achievements led the way to create her own identification, together with opening her own fitness club in Kraków. We started our work from drawing up the logo. Our main assumption was that it should be comprised only from the letter M, so that it is a glyph. We analyzed a number of logos designed based on a single character and soon were able to come up with an especially clear and dynamic sign, working great even in the smallest of sizes. Below you can see the evolution of the logo.

Photos included in the project by Weronika Kuźma (Wuka Studio) & Marcin Klaban (Marquard Media Polska).


Social media graphics
Promo videos


Józef Kieraś
Adam Harasym
Patryk Dobrowolski
Mateusz Gumula
Rafał Kalfas


brand colors



Coach of the year 2014

Finalist and winner of the fitrst edition of coach of the year competition by Shape magazine, which showcases training and diet tips, proposed by world-famous coaches and fitness instructors. Among the projects we realized were photographs made at the photo shoot by Marcin Klaban (Marquard Media Polska).

Milena’s brand identity materials come with a gentle and eye-pleasing font designed by Henrique Beier.


Milena Matura, Trener prersonalny

As a studio, they still come up with cool ideas and they like to surprise the audience. Their materials look professional and, most importantly, they help to realize them.I can wholeheartedly recommend them!